Apple’s relevance in the cloud-first world

Part 1. The past in the devices

  • Retail and Apple Stores (including digital stores)
  • Hardware (core tech and products layer)
  • Hardware (non-core tech and platform ecosystem)
  • Software (OS and core apps layer)
  • Software (non-core apps and platform ecosystem)
  • Services
  • Customer support and community

Hardware (core tech and products layer)

Hardware (non-core tech and platform ecosystem)

Software (OS and core apps layer)

Software (non-core apps and platform ecosystem)

Services

Part 2. The future in the cloud

Hardware (core tech and products layer)

Hardware (non-core tech and platform ecosystem)

Software (OS and core apps layer)

Software (non-core apps and platform ecosystem)

Services

What Apple can do to stay relevant in the cloud future?

  1. Apple will stay true to its core and will try to control the next paradigm shift to fight Google and Amazon back
  2. Apple will concur that building the cloud future itself is way outside of its competencies and skills, and then will focus on providing the end-user experience on top of other platforms

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Maxim Samoylenko

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