The iPad’s Identity

Steve Jobs envisioned many use cases the iPad was the best product for.
The iPad’s place in the Apple ecosystem was clear in 2010.
Starting from 2014, the iPhone’s use cases began to overlap with the iPad.
In 2020, the iPad is squeezed between the iPhone and the MacBook and is less differentiated from either of them.
Can the iPad find its own path — not just trying to squeeze in between the iPhone and the MacBook?




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